創業題是 Part 2 中**最直接考 would / could 假設語氣**的題型。考生抓住三個句型就能拉分：I'd open... / I'd target... / It would work because...。本篇示範一間台北微型書店構想。
題目卡
Describe a small business you would like to start.
You should say:
- what the business would be
- where you would set it up
- who your customers would be
- and explain why you think this business would succeed.
POWER 一分鐘筆記
| POWER | 關鍵字 | 中文註 | |-------|--------|--------| | Product | tiny bookshop + slow coffee bar, 25 sqm | 商品組合 | | Occasion | side-street near MRT Liuzhangli | 地點 | | What | curated 800 titles, single-origin coffee, no Wi-Fi | 差異化 | | Emotion | place I myself wish existed nearby | 動機 | | Reflection | gap in Taipei market for low-density "third place" | 商業邏輯 |
完整範答（312 字）
¹ A small business I'd genuinely love to start, given the time and capital, is a very small independent bookshop combined with a slow coffee bar — about twenty-five square metres in total, no bigger. ² I'd set it up on a quiet side-street about three minutes' walk from MRT Liuzhangli station in Taipei, where rents are still just about manageable.
³ The product side would be deliberately limited. ⁴ I'd stock somewhere between seven and eight hundred titles, almost entirely fiction, essays, and translated literature, with a strong emphasis on small Taiwanese publishers and East Asian writers in translation. ⁵ I wouldn't compete on range — Eslite already does that brilliantly — I'd compete on curation. ⁶ Every book on the shelf would be one I'd personally read or vouched for.
⁷ The coffee side would be intentionally simple too: single-origin pour-over, one daily espresso option, no syrups, no milk-art Instagram performance. ⁸ I'd cap seating at twelve people, ban laptops after midday, and deliberately not provide Wi-Fi.
⁹ My core customers, I think, would be people in their late twenties to forties — readers, writers, postgraduate students, freelancers, and the occasional retiree — who actively want a quiet third space that isn't their flat or their office. ¹⁰ Taipei has plenty of bookshops and plenty of cafés, but very few that genuinely combine the two without either becoming a co-working space.
¹¹ I think it would work because the gap is real and I've felt it personally for years. ¹² Whenever I want to read for two hours on a Saturday, I currently have to choose between a noisy chain café and a silent library — and a small, well-curated middle ground is exactly the kind of business I'd happily walk twenty minutes to support.
句句解析
- 句 1 (Business — specific size): "twenty-five square metres in total, no bigger" — 規模具體。
- 句 2 (Location — in-city precision): "three minutes' walk from MRT Liuzhangli... rents still just about manageable" — 地點 + 商業考量。
- 句 3 (Pivot — short): "The product side would be deliberately limited." — 切段落。
- 句 4 (具體品項 list + would): "I'd stock... seven to eight hundred titles, fiction, essays, translated literature" — 範圍 + 類別。
- 句 5 (Differentiation — Eslite 對比): "I wouldn't compete on range... I'd compete on curation" — not X but Y 變奏 + 在地品牌。
- 句 6 (Brand promise): "Every book... would be one I'd personally read or vouched for" — past participle vouched for。
- 句 7 (Coffee side — list): "single-origin pour-over, one daily espresso, no syrups, no milk-art Instagram performance" — 四項負面列舉，氣質鮮明。
- 句 8 (商業規則 list): "cap seating at twelve, ban laptops, deliberately not provide Wi-Fi" — 三動詞並列，明確政策。
- 句 9 (Customers — demographic): "late twenties to forties — readers, writers, postgraduate students, freelancers" — 年齡層 + 職業列舉。
- 句 10 (Market gap — abstract): "plenty of bookshops, plenty of cafés, but very few that genuinely combine the two" — plenty of X, plenty of Y, but few Z 結構。
- 句 11 (Why succeed — 核心): "the gap is real and I've felt it personally for years" — 個人化商業邏輯。
- 句 12 (Aphoristic landing): "a small, well-curated middle ground... I'd happily walk twenty minutes to support" — 自我為消費者 proof point。
Band 7 評分證據
- Grammar: would 假設語氣全篇貫穿、not X but Y、plenty of... but few that...、relative clauses
- Lexical: capital, curation, single-origin pour-over, third space, market gap, vouched for
- Task Response: what / where / who / why-succeed 四 bullet 完整 + 個人證據
- Cohesion: 商品 → 地點 → 客群 → 商業邏輯，邏輯軸清楚
- Authenticity: 六張犁、誠品、台幣 / 在地市場——細節密度
3 個可替換 Hook
Hook A — 烘焙坊
A small business I'd genuinely love to run is a tiny sourdough bakery — three or four kinds of bread a day, six days a week, and absolutely nothing else. I'd set it up in one of the older lanes in the Wenshan district, somewhere near a primary school where the morning foot traffic is reliable.
Hook B — 線上選物店
A small business I'd love to launch is an online curation shop selling stationery and small home objects, mostly sourced directly from independent Japanese and Korean designers. I wouldn't have a physical shop at all — purely a thoughtfully designed website with a small warehouse in New Taipei.
Hook C — 兒童繪畫教室
A small business I've genuinely thought about starting is a weekend art studio for children aged six to twelve. I'd set it up in a converted ground-floor flat somewhere in the Da'an or Daan district where there are plenty of young families willing to invest in slightly unusual extracurriculars.
替換鐵律：創業題的 Band 7+ = 具體商品 + 具體地點 + 具體客群 + 一句你親身感受的市場 gap。最後一句必須有 I think it would work because I've personally... 才完整。